This is the blog at Logo Design Wichita the blog of Tracy Holdeman. Tracy is a graphic designer in Wichita, KS specializing in exceptional logo design, corporate identity and branding across all graphic platforms – website design, social media design, print design, advertising design and environmental design. In a world of overwhelming consumer choice and 24/7 marketing messages bombarding us the average logo design and branding will not be effective. Different is good. Different and relevant is great. Different, Relevant, and perfectly executed is the best. For more information or just a conversation call me at 316 262 0085 or e-mail

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Conceptual logo design Featured

The Anvil logo design is purely conceptual. Anvil is a business created to create new businesses. Like an actual anvil is a tool used to create other tools. Anvil is a metaphor. The brand visual is two steps of an infinite pattern that diagrams infinite creation. For example, the center circle is surrounded by a circle of dots. That (center circle surrounded by a circle of dots) is repeated at the red dot. If the pattern is extended out it would repeat into infinity.

The Anvil logo is a perfect example of design style matching the company profile. The idea of the company is conceptual so a simple and clean design puts the idea, the concept,  in the forefront. An illustrative or complex logo design would distract from the conceptual meaning of the logo. 



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Conceptual logo design



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