The Specialist Group is a work force recruiting company working in Wichita, Kansas City, Oklahoma City, Dallas and Denver. This mark is an “S” and a “G” at the same time.

The logo design is two arrows interacting with the negative space creating an “N”. The simplicity is what makes the brand logo engaging. The consumers eye and mind fills in the empty space, like a light bulb turning on inside the brain the viewer realizes the logo has just acted out the company name.