I was asked to set in at Parsons School of Visual Art and Design in NYC.
The school had an energetic vibe. The class discussions revolved around the importance of difference with logo design, website design and brand development. The student brought a naive viewpoint and interjected some interesting thoughts and they could understand the conversation well. The conversation about logo design, website design and development revolved around a set of ideas... All clients have a unique fingerprint, a unique story. Finding what is different with each clients', logo design, website design and brand is the key. Different is good. Different is what gets images, and ideas noticed. Have you ever heard of the same thing, the ordinary, being noteworthy? Have you ever heard someone say, "The logo design was so memorable because it blended into the crowd?" You never will either. Different is what defines one idea from another, one logo from another, one website from another. Different is what makes anything memorable. Different alone will not effect a real change for any business. The key to marketing is finding the white space, defining what a business does best and finding its own unique place in the marketplace. Then defining it in a relevant and engaging way, as in logo design, website design and branding. The young minds full of innocence and excitement and expensive fashions was invigorating and fun to see. I was even impressed with the uniqueness and artistry of some of the students work. Even the simple assignment of a self portrait using a grid seemed to truly inspire some of the students.
Thank You to, School of Visual Arts | Eugene Lang College in New York City
Self portrait illustration made of typography.
Self portrait illustration made of typography close up.
Self portrait signature made of unique typography.
Self portrait illustration with surprising color.
Self portrait illustration using dots.Self portrait illustration using dots close up.
Self portrait illustration using dots.Self portrait illustration using dots close up.
Tracy's logo design, brand identity and website design work has been recognized for numerous international and national awards. His work has been honored with over 100 prestigious awards including Graphis, Communications Arts, How and Print to name a few. His brand identity and corporate identity design has been seen from Asia to the Middle-East, Europe to the US. and from New York to San Francisco and all parts in between. His clients are from across the US including Dallas, Texas; Kansas City, Missouri; Denver, Colorado; Los Angels, California; New York, New York;, Oklahoma City, Oklahoma; Wichita, Kansas and Chicago; Illinois to name a few. His logo design and brand identity work encompasses all types of clients and industries consisting of; aerospace, aircraft manufacturers, restaurants, retail food products, education, healthcare, banking, arts, sports, legal, animal care, youth and children's services and products, business and professional services and more. Tracy says of his process and logo and brand design, "My work is equal parts strategically thoughtful and artistically expressive. It's the unification of the two where images become iconic."
60 logos in sixty seconds Volume 1" is a sampling of some of Tracy Holdeman's logo design work. Tracy is one of the top logo designers in the U.S.A. working from his Wichita KS studio. Tracy develops many logo designs for all kinds of entrepreneurs, small businesses, non-profit organizations, and large corporations. His work crosses a wide array of genres from illustrative to simple and conceptual. Tracy believes that one style does not fit all companies. He fits his style to the target markets, the brand promise, the brand positioning and the intellectual property, product or service. Once more, Tracy unifies style, meaning, visual content, messaging, positioning into one distinctive visual, the most salient communication, uniquely visualized. Different is good. Different and relevant is great. Different, Relevant, and perfectly designed is the best way to engage consumers in a world overflowing with marketing messages. Steve Cranford, CEO of Whisper New York, a brand consultancy, says, " Tracy summons forth uniquely relevant images that both differentiate and communicate, his is a rare talent.
