For over a century, J.P. Weigand & Sons, Inc. might be the most viewed logo in Kansas. J.P. Weigand & Sons, Inc. has been instrumental in the growth and development of residential, commercial and industrial real estate in the city of Wichita, the Wichita, KS. area, the Kansas City area and parts all over the State.

We decided immediately that the process for changing such a historically influential and important brand logo and brand identity should be a deliberate one. J.P. Weigand & Sons, Inc., with over a hundred years of equity in the name and several decades of equity in their brand logo would be best served to avoid any drastic change. But, their logo, designed in the 70's, was poorly thought out and caused readability and usage problems that at minimum needed to be fixed.

Before, the J.P. Weigand & Sons, Inc. logo used a clunky type for the word 'Weigand' which had little negative space around and inside the letterforms. For example the "A" became a solid blob, and the letters bled together which made it difficult to read at a distance. We opened up the letterforms in the word 'Weigand' making it much easier to read at a distance. Also, the basic oval shape was divided by a white strip that made it impossible to use against a background color. Weigand was stuck using a white background with the their logo which made their signs disappear in the marketplace. To correct this we enclosed the oval shape so the brand logo could be used with background colors. This was a simple, but important fix because it allowed for designs that use color more dramatically to differentiate Weigand’s marketing material and realtor signs from a marketplace filled with predominately white signs.

We also made adjustments to color and added a piece of history. We changed the bright blue to a deeper more substantial, blue befitting the regions real estate leader for over 100 years. We added the historical signature of founder J.P. Weigand, created by hand form vintage letter forms, to elevate the illustrious history of the J.P. Weigand & Sons brand.

All in all, the Weigand brand is now positioned more appropriately in the marketplace. It has a sense of history and emphasizes a reputation of excellence, and quality, which is a perfect fit with their brand promise.

The logo design, tagline and brand identity are used on corporate signage, website design, facebook, realtor signs, direct mail, brochures and collateral material, advertising, on-line marketing and more.

Tracy Holdeman is Executive Creative Director of Whisper and Insight Design Communications. You can see Tracy’s logo design, graphic design, brand design and website design work at InsightDesign.com.

Freddy's Frozen Custard and Steakburgers started as one store in Wichita, KS and is now more than 60 restaurants in 11 states that include; Arizona, Arkansas, California, Colorado, Iowa, Kansas, Missouri, Nebraska, Nevada, Oklahoma, and Texas. Freddy's identity is retro and historical using black and white photography and Freddy. Freddy is the founder and owner, a World War II veteran and all around good guy. Freddy's is great food without a long or cooked before you order it. From sandwiches to sundaes, Freddy's makes food fresh after you ask for it because that's the kind of quality that makes Freddy's different. The website design reflects the Freddy's brand promise and brand positioning and works seamlessly with the whole of Freddy's brand.

Craig Sharp Homes a home builder in the Wichita, KS area. Craig Sharp Homes is known for beautifully crafted and artistically design home. The main menu is down the left side while another menu across the top explain what makes Craig Sharp Homes different.

The website design and build for Craig Sharp Homes was part of a total brand re-design. For Craig Sharp Homes we developed a brand promise, brand positioning, logo design, tag-line, business card, letterhead, and envelop design, sign design and website design. His tag-line, Building a vision of home", lush textures and precise lines fulfill an image of unique craftsmanship and artistry of design. As part of the website design we developed the content including SEO copy writing. We also designed and built the Craig Sharp Homes website with search engine optimization (SEO) for excellent Google rankings. craigsharphomes.com ranks number two out of 973,000 results on Google keyword search "home builder wichita area".

Tracy Holdeman is Executive Creative Director of Whisper and Insight Design Communications. You can also see Tracy’s logo design, graphic design, brand design and website design work at InsightDesign.com

JunkPro is a professional junk removal business that we completely re-branded from logo to website design. The website design allows JunkPro to change and update easily with a content management system (CMS). Our client even can adjust his complex online consumer scheduling from his phone. We also designed and built the JunkPro website with search engine optimization (SEO) for excellent Google rankings. 1-800-JunkPro.com ranks number one on Google keyword search " junk removal wichita" and number one on Google local listings keyword search " junk removal wichita". The website design is quick to navigate, easy to understand and engages the consumer immediately with key information and a simple call to action. So now that our client is number one on Google the website design also moves customers to act.

Logo Design Wichita, the website of Tracy Holdeman and his team. Also see insightdesign.com for more of Tracy Holdeman's work. For websites exceptionally branded, geared for search engine optimization (SEO) success and beautifully designed websites call or e-mail us. We specialize in website design, graphic design and logo design.

The Hereford House Restaurant boast the Peoples' Choice award "BEST STEAKHOUSE IN THE MIDWEST". The website design allows customers to "book a table on-line" and with one click arrive at the appropriate dinner, lunch, brunch or bar menu as part of the content management system (CMS). The website design is also integrated into a constant contact system to promote special occasions like Mother's Day, Thanksgiving, Christmas and even Sunday Brunch. As part of the website design we developed the content including SEO copy writing and photography & photography art direction. The website design is also connected and integrated with Facebook. We also designed and built the Hereford House website with search engine optimization (SEO) for excellent Google rankings. HerefordHouse-Wichita.com ranks number one on Google keyword search " steakhouse andover KS" and number one on Google local listings keyword search "steakhouse andover KS". We also included an easy to populate blog and client "how-to-education" so Hereford House can ad content regularly. The website design is quick to navigate, easy to understand and engages the consumer immediately with great photography and a toggle ad at the top as a call to action. With powerful search engine optimization (SEO) consumers find Hereford House on-line but also are engaged once they get to the website.

Logo Design Wichita, the website of Tracy Holdeman and his team. For exceptional website design, graphic design and logo design please call us. Also see insightdesign.com for more of Tracy Holdeman's work.

Laminate Works, Inc. is a contract manufacturer specializing in high pressure laminated panels with facilities in Dallas, TX and Kansas City, MO. Dallas, TX logo design. The Laminate Works logo design is the initials in two laminate panels with the one corner flipped over to show it is laminated. Logo design Dallas TX. Logo design Kansas City.

We developed Vornado's Brand Promise, a new strategic brand identity and retail packaging identity that changed Vornado's future. The solution came in radical simplicity and a revolutionary anti-branding information architecture. We even re-named all of Vornado's products the same name for each product category and developed a new universal tagline for each product category. Crazy simple. Insanely simple. All the air circulator products are now called 'Whole Room Air Circulator" which is the brands "unique relevant benefit". This also allowed us to position Vornado and the original--leaving the competition to imitator status. Plus, we made the package design communication ultra clear by fully explaining what an air circulator is and what it means relative to a fan with the tagline, The tagline reads, "The fan that circulates all the air." Now Vornado's brand and brand packaging is differentiated from competitors and clearly positions Vornado as the definitive category leader and innovator. It's so simple and so clear it dominates the retail shelf. Until this new brand packaging Vornado failed for years to gain space on Target's lucrative retail shelves.

With this new packaging, they not only got on the shelves but, according to Mark Zarich Director of Sales at Vornado the buyer actually said, "The packaging was the best in category." The brand packaging is selling so well Vornado has doubled their SKU's.

The package is built as a sequential graphic design structure with each panel leading to the other building one concept on the previous. The graphic blue strip on the front right edge with the cut out arrow encourages turning the package to the blue panel which explains how Vornado circulates all the air. The graphic green strip with the cut out arrow on the blue panel encourages turning the package to the green panel which explains how whole room air circulation saves energy and money and makes a room more comfortable. The graphic black strip with the cut out arrow on the green panel encourages turning the package to the black panel which list benefits. The front panel states and explains Vornado's "unique relevant benefit" while all the other panels support that assertion. It was all developed out of the 'Brand Promise" and that's what we mean when we say strategic graphic design. What we developed with and for Vornado was, "Intelligent. Superior engineering. Innovation". From this we created the new brand packaging identity which Target said was the best packaging in the category and it got Vornado on Target shelves for the first time in their long history. Relatively the same products just different brand strategy and packaging. We didn't just say they were "Intelligent. Superior engineering. Innovation" but we designed an intelligent and innovative package and branding that showed superior engineering. The contextual approach, brand strategy, logo and graphic design embody the brand promise.

Insight Design Communications is a breakthrough brand design studio with extensive experience in brand packaging. Client: Vornado. Work: Logo Design, Brand Promise, Brand Strategy and Architecture, Brand Guide or Corporate Identity Brand Manual, Brand Packaging for all categories; Wholeroom Air Circulator, Wholeroom Heaters, Wholeroom Humidifiers, Wholeroom Personal Air Circulators or Fans and Wholeroom Air Purifiers. Brand Product Brochure and Brand Story Brochure and Vornado Trade Show Graphic Design.

This logo design and brand identity will be visible throughout the United States and in cities like Kansas City, Kansas, Wichita, Kansas, Dallas, Texas, Oklahoma City, Oklahoma, Denver, Colorado, New York, New York, Los Angeles, California, and Europe and Asia.

We didn't just say they were "Intelligent. Superior engineering. Innovation" but we designed an intelligent and innovative package that showed superior engineering. We even re-named the products and came up with the new tagline. All the products are called 'Whole Room Air Circulator" which is their "unique relevant benefit". But what does that mean to the average consumer? The tagline "The fan that circulates all the air." explains it in one line. The package is designed sequentially, each panel leading to the other. The graphic blue strip on the front right edge with the cut out arrow encourages turning the package to the blue panel which explains how Vornado circulates all the air. The graphic green strip with the cut out arrow on the blue panel encourages turning the package to the green panel which explains how whole room air circulation saves energy and money and makes a room more comfortable. The graphic black strip with the cut out arrow on the green panel encourages turning the package to the black panel which list benefits. The front panel states and explains Vornado's "unique relevant benefit" while all the other panels support that assertion. It was all developed out of the 'Brand Promise".

1,000,000 of the same thing. Who wants that? The same old thing. A brand is special when it is unique. A unique brand that is differentiated will be noticed and will be more memorable. Consumers use a logo and brand identity to distinguish products and services. If your brand does not communicate a difference, the consumer will not see you at all or will see little reason other than price to make a purchase. Many marketers look at competitors and try to mimic the success a competitor has. When a brand is not differentiated, it will not own a unique position in the consumer’s mind. It is difficult for a copy cat brand to earn the same respect from the consumer. You can't copy brand identities because all brands are different. It is not just copying a competitor that leads to lack of differentiation. Not clearly understanding the benefits that make your brand a better choice also leads to problems. Clear differentiation is a primary reason that consumers choose a brand. Be DIFFERENT. Different is good.