A character logo uses a face or figure in an exaggerated illustration style to tell the most impactful story possible. Character logo designs are most commonly used for major sport franchise logo designs and even local small town sport team logo designs. The Central Raiders logo design is a character logo illustrated to endow the bandit, the mascot, with extra toughness and meanness. The bandit has been the school mascot for over 50 years so he was maintained as the logo. Elements were added to the bandit such as the hat with the letter "R" and the handkerchief to be sold as merchandise and add extra fan excitement at sporting events.

Animal logo designs are ancient history in graphic design terms, but as in any endeavor, creativity and a unique perspective applied to tried and true concepts can make a very impressive visual statement. Animals allow for virtually any expressive idea and are universally understood.The Surfing Bull concept restaurant logo design is a remix of the old boring "Surf and Turf" terminology. Surfing Bull is a steak and seafood restaurant. The logo illustration is based loosely on Cubist drawings by Pablo Picasso which embodies the logo design with a funky alternative look and feel. The bull is actually surfing, riding a wave. The surf board cleverly illustrates the water with it's bottom line.Client: Surfing Bull logo design

Not all logo designs are made with images, some are made with texts and images while others are simply text. A logo design that is only text is called a typography logo, logotype, wordmark or signature mark. The type can be very straight forward or illustrated to communicate a specific feeling or attitude.
Squeezer's Palace is a re-creation of a 70's ice cream store. We developed typography for the logo based on historical 70's fonts. We hand illustrated the logo letterforms to match the essence of the original hand drawn logo. Redesigning the letterforms also allowed us to make the logo more compact and there fore more legible as store signage.

Figural logo designs might be the most used in all logo design history. Figural logo designs were most popular in the first half of the 20th century before computers, when drawing skills were highly advanced. Today, a figural logo can be a definite benefit to any brand identity. Here, the figure is used to represent the abstract concept of all artist. The figure is raising up a star which symbolizes the idea of art. The figure raising the star shows the artist hanging his work to share with the world. The confetti and streamers running through the figure and the star symbolizes a celebration in the process of the artist sharing his art. He is raising art and it is that act that also raises spirits. It's a celebration of the uplifting effects of art.