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Thursday, 02 February 2017 20:40


Insight Design Communications
& Logo Design Wichita

700 S. Marcilene Terrace
Wichita, KS 67218


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Thursday, 28 November 2013 01:57

Logo Design for Myron Mixion


This logo design for Myron Mixion is based on his television personality. Myron Mixion is the three time world BBQ champion. He is feature on the hit TV show "BBQ Pitmasters"on TLC.


Southern logo design


Illustrative logo design


Food and beverage logo design
Thursday, 28 November 2013 01:48

Logo Design for F&F Metals


F&F Metals recycles all types of metals. The green logo design for F&F Metals is the intial letter "F" echoed like a recycling symbol. It also is in the shape of a leaf, a common symbol for green products and manufacturing.

Thursday, 28 November 2013 01:21

Logo Design for Church of Miricles


The logo design for this church logo is based on the healing power of God’s love. The logo shows Christ reversed out of a heart. The big heart represents God the Father and fron Christ's heart pours a river of love. He welcomes all.


California logo design


Conceptual logo design


Church logo design
Thursday, 23 August 2012 23:45

Crest logo design

Crest logo designs are a derivative of the old world "coat of arms". A coat of arms is a unique heraldic design on a shield or on a surcoat to identify the wearer. Thus called a "coat-armour", because it was displayed on the front of a coat of cloth. Today we use this concept for logo designs.


The Carlos O’Kelly’s golf tournament is no championship. It’s just a fun time for vendors and employees. So we made a serious “Golf Championship’ logo design to be funny. Even the colors carry out the joke as they are from “The Masters” Golf Championship logo. Carlos O’Kelly’s Mexican Cafe is both, a Mexican cafe and an Irish bar, the reason for the Aztec stripes and clover in the logo crest.



Wichita logo design


Crest logo design


Food and beverage logo design
Thursday, 16 August 2012 21:42

Inspired rebrand.

Thanks to our Guest Blogger, Jeff Faflick, Marketing Director at Carlos O'Kelly's.


Inspired rebrand.

Long time regional Mexican restaurant chain Carlos O'Kelly's rebrands.


Carlos O'Kelly's rebranding was designed to reach a new, younger audience, changing the way, people perceived the 30 year old restaurant chain. Once Carlos O'Kelly's determined that, rebranding was necessary, the next question was how much? Would Carlos O'Kelly's, need a radical rebrand, a subtle rebrand, or somewhere in the middle? One of the, influential individuals at the forefront of this rebranding effort was Jeff Faflick., Jeff is the Marketing Director at Carlos O'Kelly's and has been in the marketing and, advertising industry for 26 years. "Our existing brand was towards the end of it's lifecycle, our vision was to captivate a new younger audience while keeping the vast majority of our current customer base intact" said Faflick. Carlos, O'Kelly's moved first to define their brand in the realm of ideas. Carlos O'Kelly's brought in Tracy, Holdeman, Executive Creative Director of Insight Design Communications. Tracy guided, them through the brand promise process. Once their brand promise was in place, Insight developed a number of logo designs and creative solutions. Eventually, Carlos O'Kelly's, focused on the "twisted pepper." Upon completion of the logo, Insight created, all the brand identity materials, including new menus for lunch, dinner and carryout, as well as, carryout bags and various store graphics. Throughout the the rebranding process, Carlos, O'Kelly's worked to develop a new set of menu items which focused on more hand, held foods and unique flavor combinations to inspire a new clientele. "Some of the dishes were not finalized until the last hour. That process of renewal will be a consistent practice at Carlos O'Kelly's". said Mr. Faflick



The brand promise boiled down to "Inspired Mex", which in the Carlos O'Kelly's vernacular means is an entire set of ideas.


Inspired Mex

Carlos is redefining the Mexican dining experience. We believe that those things that inspire us will inspire you, too. Think inspired food served in inspired ways by inspired people. We’ll do the searching, the finding, the refining and you can sit back and enjoy the rewards of our efforts.


Inspired Mex is not a destination; it’s a journey. If you come along with us, we promise there will always be something new and exciting around the next bend in the road -- endless opportunities to delight. after you order it, and just the way you want it.


We make our salsa fresh everyday. Our food is made from scratch and we oven-bake it to get the fully developed flavors of a home-cooked meal. Everything we bring to your table is made one plate at a time, just after you order it, and just the way you want it.


Quality is the result of doing a thousand little things right. The best ingredients brought together in the best possible way by people who care about what they’re doing. It is the caring that makes all the difference.


Inspired Mex is Mexican with a twist. Having a name like Carlos O’Kelly’s gives us the freedom to bring the flavors and fun of Old Mexico together in new and interesting ways. Generously sprinkled across our menu are signature items that are uniquely Carlos.

Family Owned

Our family has owned and operated Carlos O’Kelly’s all the way back to that first inspired moment in 1981. Why does it matter? Who loves something more than the creators? Who is going to care more about the restaurants’ reputation than the people who have spent 30 years cultivating it? It matters to us.


Carlos O'Kelly's logo design.



Carlos O'Kelly's menu design.

Wednesday, 11 January 2012 23:28

Hereford House Website Design

The Hereford House Restaurant boast the Peoples' Choice award "BEST STEAKHOUSE IN THE MIDWEST". The website design allows customers to "book a table on-line" and with one click arrive at the appropriate dinner, lunch, brunch or bar menu as part of the content management system (CMS). The website design is also integrated into a constant contact system to promote special occasions like Mother's Day, Thanksgiving, Christmas and even Sunday Brunch. As part of the website design we developed the content including SEO copy writing and photography & photography art direction. The website design is also connected and integrated with Facebook. We also designed and built the Hereford House website with search engine optimization (SEO) for excellent Google rankings. ranks number one on Google keyword search " steakhouse andover KS" and number one on Google local listings keyword search "steakhouse andover KS". We also included an easy to populate blog and client "how-to-education" so Hereford House can ad content regularly. The website design is quick to navigate, easy to understand and engages the consumer immediately with great photography and a toggle ad at the top as a call to action. With powerful search engine optimization (SEO) consumers find Hereford House on-line but also are engaged once they get to the website.

Logo Design Wichita, the website of Tracy Holdeman and his team. For exceptional website design, graphic design and logo design please call us. Also see for more of Tracy Holdeman's work.


Website design Wichita area


HTML website design


Restaurant website design
Monday, 21 November 2011 19:18

Typographic logo design

For the Timberline Steakhouse and Grill logo design we developed a hand drawn woodcut illustration and graphic design style to match the name and casual eating concept and restaurant atmosphere of the brand. Illustrating the typography made it possible to use large readable type for signage while also giving the logo design an engaging character and style.



Logo design Wichita KS Style:

Typographic logo design


Food and beverage logo design
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