Tanya's Soup Kitchen logo design is Tanya herself and a bowl of soup in the same image. The Tanya's Soup Kitchen logo design is a visual manifestation or metaphor to show Tanya is the equal of a true artist. Tanya puts herself into her creations, her art, her soup.
In the logo design Tanya's face is the bowl, her mouth is the spoon, her eyes are splashes/droplets and her hair is the steam. All the shapes and lines of this logo where drawn and drawn again then scanned into digital form and re-drawn digitally. All the edges and curves were smoothed and softened to invite the viewer and remind the consumer of how beautifully delicious Tanya's soups really are.
Tanya and the Tanya's Soup Kitchen logo design and brand identity have become interchangeable, recognized as one-in-the-same. All the graphic design in Tanya's brand identity reflects and has become the symbol for Tanya's attitudes and personality. Tanya has become more than a proprietor of a sheik restaurant, she has become a food goddess and a beacon for sub-culture lifestyles and attitudes. The lines early anticipating a bowl of Tanya's amazing soup often extend from one side of the restaurant to the other and even out of the door. Tanya has become famous in the Wichita area and well know in the highest perches of the food industry.Join the attitude at
Tracy Holdeman is founder and creative director of Insight Design Communications, executive creative director of WhisperNewYork. His logo design, brand identity, website design and graphic design work has been recognized with over 100 national and international awards.
The Zesta Golf website design is part of an entire brand identity development that included logo design, iconography, brand colors, tagline and brand logotype. The website incorporates large scale photography, subtle rollovers, elegant shading and color transitions to introduce the Zesta Golf website design.Zesta Golf is a dynamic golf products designer and marketer headquartered in Wichita, Kansas U.S.A. Actually Zesta Golf is a small creative business team with special talents and skills who have a love for the game of golf. Our initial products consists of accessories including driver head covers, golf towels, golf umbrellas and golf stand bags. Zesta Golf will eventually provide golfers and golf fans a full line of golf products and services including but not limited to accessories, apparel, clubs, entertainment, gloves and training aids.
Zesta Golf believes in taking care of our customers, they believe in working hard to design and market competitive products, they believe in having high standards in quality and performance. Most importantly they believe golf should always be fun and they are driven to add unique enjoyment to our products. As a passionate and committed team we are driven to help our customers “Elevate Their Z Game”.
Zesta Golf believes in giving back to our communities. This means more than just contributing money. It means investing ourselves in the causes we feel we can make a difference in achieving results. These causes may be related to helping to improve and grow the game of golf. These causes also may be related to helping our fellow men and women through targeted education.The Zesta Golf website design includes a blog, a contact form, retailer registration and login and an e-commerce store with customer login. The website design. InsightDesign.com, and LogoDesignWichita.com are websites of Tracy Holdeman. Tracy Holdeman and his team are advanced practitioners of the art of graphic design, branding, website design and logo design.
Website design Wichita
Dynamic website design
Golf website design
The ICM's website design is part of a total branding effort that includes multiple advertising campaigns, employee recruitment materials and a variety of on-line efforts. The website design was developed through a total branding effort that began with the development of a brand platform, brand positioning and a brand promise. We created the website design visuals in coordination with other branding efforts so the entire ICM, Inc. brand communicates the same vital core messages across all brand touch points. The ICM, Inc. website design uses brushed aluminum with subtle layer effects, white space and modern color combinations to project a clear confidence within the biofuel space. ICM, Inc. is the world-wide leader of ethanol plant design, engineering and manufacturing. The brand identity and website design also incorporate actual employee and location photography. These primary elements are the building blocks of the visual brand and of the website design.
ICM, Inc. wanted a website design they manage with multiple departments managing different categories. The average Content Management System (CMS) is a website which focuses on the authoring, editing and publishing of website articles and news. The website design we developed for ICM, Inc. allows our client to do much more. This website design enables ICM, Inc. to manage everything on the website. The articles in a CMS are stored in a database and are displayed in the website the same way photos from a dynamic photo gallery are plus, this website design has a customized client interface that makes it easy and simple to use for inexperienced users. We also include how-to-training-videos as part of the back-end user interface so infrequent users can get help anytime day or night. The advantage is that a CMS site can allow many users (editors, authors, admins etc) to update the websites content through the website itself. This means that a web programmer does not need to be employed every time an article is added. Another feature of Insight Design Communications' CMS platforms are plugins. Plugins allow you to extend the functionality of a website. For example, we installed a dynamic photo gallery plugin making it easy to manage both articles and photos on the website.This website design automatically adjust for mobile devices and functions in multiple languages.ICM takes pride in the fact that their equipment and proprietary technology are used in more ethanol plants currently in operation throughout North America, than any other. Backed by the most aggressive yield, energy, and emissions guarantees in the industry, these plants collectively produce 6.7 billion gallons of ethanol annually. ICM built these plants, and today our comprehensive line includes more than 30 products and services tailored to make all forms of biofuel production more efficient and more profitable than ever.
Armed with cutting-edge engineering and design tools and a relentless pursuit of improvement, the engineers, scientists, craftsmen, and construction management specialists at ICM come to work every day to ensure that the name ICM continues to be synonymous with quality, integrity, service, and innovation . . . not just in North America, but around the globe.
ICM's mission, to provide innovative technologies, solutions and services to sustain agriculture and advance renewable energy, including food and feed technologies that will increase the supply of world protein, reflects their global reach.
ICM, Inc. is located in the Wichita, KS area.
InsightDesign.com, and LogoDesignWichita.com are websites of Tracy Holdeman. Tracy Holdeman and his team are advanced practitioners of the art of graphic design, branding, website design and logo design.
Website design Wichita
Dynamic content management website design
Industrial website design
The Magnolia Group website design is part of a total brand development which included logo design, copy writing, brochure design, business card, envelope, letterhead, sales folder and more. The Magnolia Group is an innovative healthcare services company that have developed a market niche in the emerging elder care market. As Elder Care Experts, the Magnolia Group is a health and human services specialist who helps families who are caring for older relatives. The Elder Care Expert is trained and experienced in any of several fields related to care management, including, but not limited to nursing, gerontology, social work, or psychology, with a specialized focus on issues related to aging and elder care the process of planning and coordinating the care of the elderly and disabled to improve their quality of life and maintain their independence for as long as possible. Health and psychological care are integrated with the best possible combination of services such as: housing, home care services, socialization programs, financial and legal planning. The website design reflects the Magnolia Groups' innovative approach with unique design and colors.
The website design is developed to exploit the large client information base for SEO and "natural" Google search results. We believe if nobody sees your website it is a missed opportunity. We plan and build websites that enable client interaction and maximizes SEO, keyword and link building functionality. All website designs should look good and function to get results.
The Elder Care Expert assists older adults and persons with disabilities in attaining their maximum functional potential. In addition, the Elder Care Expert is an experienced guide and resource for families of older adults and others with chronic needs, including helping those suffering from Alzheimer’s Disease or Parkinsons or exhibiting symptoms of dementia.
A care plan tailored for each individual’s circumstances is prepared after a comprehensive assessment. The care plan is modified when necessary based on the professional Elder Care Expert’s monitoring of the effectiveness of the components of the care plan. Elder Care Experts accomplish this by combining a working knowledge of health and psychology, human development, family dynamics, public and private resources and funding sources while advocating for the individual throughout the continuum of care.
Elder Care Experts who are members of the National Association of Professional Geriatric Care Managers (NAPGCM) are committed to adhering to the NAPGCM Code of Ethics and Standards of Practice.
Website design for Magnolia Group of Wichita, KS.
InsightDesign.com, and LogoDesignWichita.com are websites of Tracy Holdeman. Tracy Holdeman and his team are advanced practitioners of the art of graphic design, branding, website design and logo design.
The Magnolia Group is located at 155 N. Market #420 Wichita, KS 67202
Wichita website design
Dynamic content management website design
Healthcare services website design
The Z Hair Academy website design had a variety functions and desired outcomes. Z Hair Academy wanted to replace pay-per-click advertising that cost thousands of dollars a month with organic search results or natural search results, inform prospective students and allow them to enroll online and make it easy for the Z Hair Academy staff to manage, change and update the web site.
We developed a Content Management System (CMS) website that enabled Z Hair Academy to manage, change and keep the Z Hair Academy web site up-to-date and relevant. We also informed and educated Z Hair Academy how to manage their own Search Engine Optimization (SEO). We designed a website with dynamic web pages. (Dynamic web pages are websites that are generated at the time of access by a user or change as a result of interaction with the user and dynamic web pages are a fundamental part of Web 2.0 which facilitates information sharing across multiple websites.) The Z Hair Academy website design also has an online catalog so prospective students can discover and learn about what Z Hair Academy has to offer, and with the web based enrollment form Z Hair Academy can fill classes without even the cost of paper. The Z Hair Academy web site also includes an easy to update online events calendar which is a great way to inform prospective students and an excellent way to bring visitors back to the website again and again. Furthermore, the website has a photo gallery that allows Z Hair Academy to upload photos and create new sets so they can showcase visiting instructors like Sally Rogerson. The website gallery also makes it easy for Z Hair Academy to share special events, products, new hairstyling techniques, new hair styles and the latest fashion shifts. The Academy can also upload pre-designed coupons which keeps Academy customers coming back to the website and back to get styled, cut and colored. We also made Z Hair Academy website design social, with easy click to share buttons. The Z Hair Academy website design is a living tool that helps The Academy stay one step ahead of the crowd.
The Z Hair Academy website design is doing well already with organic search or natural search results. For example, Google keyword search for "hair academy Kansas' Z Hair Academy website design shows up three times on the first page of Google search results at #2, #3 and #5 out of 12,600,000 results. Google keyword search for "hair academy Lawrence' Z Hair Academy website design shows up three times on the first page of Google search results at #1 out of 12,800,000 results. Bing keyword search for "hair academy Kansas' Z Hair Academy website design shows up on the first page of Bing search results at #2 out of 55,700,000 results.(Search engines usually offer two types of search results to their customers: Pay-Per-Click results--typically at the top or on the side and organic or natural results. While Pay-Per-Click results can get your Web site to rank higher for a specific keyword phrase (because you've paid to be high in the results), most customers consider these results to be little better than advertising, and will often skip over them in favor of the natural or organic search results.)
Insight Design Communications develops highly visual and functional website designs, logo design and brand development.
insightdesign.com and logodesignwichita.com are website designs of Tracy Holdeman. His Insight Design Communications studio is located in Wichita, KS.
Dr. Jay Harness MD. FACS is President of Breast Surgery International and one of the top breast cancer surgeons in the world. Dr. Jay Harness is accredited with a number of significant medical and healthcare breakthroughs. He treats the whole person. He introduced oncoplastic reconstruction to patients when he arrived in Orange County in 2003. We developed a brand strategy with Whisper and the website design and brand identity that relate back to a patients file folder because we want consumers to get the facts about Dr. Jay harness. He has the goods, his resume reads longer than most novels. The tag-line, "We live you" was developed to express how Dr. Jay Harness and his team treat, patients. We also developed a Geo-tagging search engine optimization (SEO) strategy for excellent Google rankings in a variety of location area searches like "breast cancer surgery anaheim". www.drjayharness.com ranks number one for keyword search "breast cancer surgery anaheim" and many others. We also developed an easy to populate blog and client "how-to-education" so Dr. Jay Harness and his team can ad content regularly. The website design is unique and different so it is clear to clients that this is not the usual. Dr. Jay Harness MD. FACS is different.
We always enjoy working with Whisper, one of the most innovative strategic brand consultancies in the global marketplace known for positioning clients so they "own the conversation".Website Design Wichita, the website of Tracy Holdeman and his team. We are an exceptional website design, graphic design and logo design team for local Wichita Kansas websites as well as website designs and marketing strategies for clients from all over the U.S.
Points of Light Institute introduces logo design and brand identity by Tracy Holdeman. The brand is designed to attract new generations to civic engagement and will reach 83% of all school children in all 50 states.
New children’s education brand launch by New York based Whisper, and Whisper team member, Insight Design Communications, of Wichita, Kansas USA. Insight Design Communications specializes in exceptional logo design and branding across all mediums. A New York City based organization with a rich 15-year history is growing. Children for Children has joined forces with the Points of Light Institute, to create a new movement igniting the power of young people everywhere. Children for Children is growing to become…generationOn. The new logo design, brand property, was nationally unveiled during the National Conference on Volunteering and Service, hosted in New York. The logo design appeared on invitations, programs and news media backdrops. Previously, the new brand logo and corporate identity was featured during the NASDAQ opening bell ceremony in New York City. The logo design appeared on the NASDAQ big board and the logo design was featured on the big screen on Times Square.
The new generationOn brand property was created by Steve Cranford, CEO of Whisper. Cranford developed the market positioning, the property name, and the verbalized 5- and 30-second story behind the name. A Whisper team member, Tracy Holdeman, Executive Creative Director Whisper and Insight Design Communications, developed the brand logo design, brand identity and other corporate identity and graphic design elements for the new identity. The logo design will be seen all over the United States, especially in major cities like New York City, New Jersey, Boston, Washington DC, Miami, Kansas City, St. Louis, Chicago, Oklahoma City, Dallas, Denver, Atlanta, Los Angles and more.
About Insight Design Communications
Insight Design Communications is a graphic design studio specializing in exceptional logo design, brand identity, corporate identity and brand design across all graphic design mediums, including website design, social media marketing, print, advertising and environmental design. Tracy Holdeman is Executive Creative Director of Wichita based Insight Design Communications, and New York based Whisper. Tracy is one of the unique talents in the realm of visual communication. He has been a valued brand design partner of Whisper for more than a decade working on engagements accross the United States like New York, Washington DC, Dallas, Oklahoma City, Kansas City, Los Angles, Denver and around the world.
Whisper is a brand asset creator. Whisper creates value with branding. Whisper is a brand property developer. Rooted in communications strategy, Whisper creates intellectual real estate to generate returns, through effective market conversation designed to attract a wide audience. Whisper works with organizations so they may own the conversation® among competing product choices. Whisper client engagements span a variety of industries with organizations from North America to the Middle East and Pacific Rim
About Points of Light Institute
Points of Light Institute mobilizes transformational people to answer humanity’s call, whether for those struck by the headline, and the everyday. We show the way for people to tap into their own resilience and power to help others, and in doing so transform not only the lives of those we help, but also the lives of those who help. For people who answer this call, they are themselves transformed. As the largest volunteer mobilization network in the nation, Points of Light Institute includes more than 250 Action Centers that reach more than 83% of the nation’s population and extends into ten countries. generationOn is now a part of this powerful network, which delivered some 30 million hours of volunteer service valued at $615 million over the past year. For more information: www.pointsoflight.org
generationOn, newly created within the Points of Light Institute, is the largest youth volunteer service organization in the nation. generationOn combines the expertise of Children for Children and other Points Of Light Institute offerings, such as Kids Care Clubs, HandsOn Schools and the HandsOn Action Center-driven programs, together under one banner. generationOn includes over 30 youth programs that engage more than two million young people in all 50 states and internationally, and 1,800 Kids Care Clubs throughout the 50 states and internationally from China to Saudi Arabia. Benefits: Young people who volunteer just one hour a week are 50% less likely to abuse drugs, alcohol, or cigarettes, or engage in destructive behavior. In a study of high school dropouts, 81% reported that opportunities for real world learning, such as the opportunities provided by generationOn programs, would make their classroom experience more relevant. Service learning in the classroom has been shown to increase attendance, improve academic performance and motivate achievement as students see the results of their work creating a positive impact on others. generationOn Engages: Teens, Tweens and Younger: generationOn is created as a brand property that kids may embrace and call their own, by helping young people develop as healthy, empowered, creative problem-solvers and leaders. Parents and Families: Equipping parents and influencers to unleash and affirm the power of young people to identify and solve challenges within their community. Teachers and Schools: By providing curriculum, tools and resources to educate and excite kids about service and civic engagement. Nonprofit Community: Building capacity for organizations across America to engage and value young people and families as volunteers. For more information: www.generationon.org www.childrenforchildren.org generationOn Opens NASDAQ
Tracy Holdeman is Executive Creative Director of Whisper and Insight Design Communications. You can see Tracy’s logo design, graphic design, brand design and website design work at InsightDesign.com, LogoDesignWichita.com, LogoDesignWichita.Blogspot.com, LogoDesignWichita.com/denver, LogoDesignWichita.com/dallas and LogoDesignWichita.com/kansas-city
This is what Greg Menefee, the marketing director, of JBS Swift & Company said, “It isn’t often that a graphic design or a single brand identity program can totally change perceptions of a company, its people, or products but it is safe to say that the 1855 Brand logo design, branding, website design and photography design is doing just that. Already we have secured wins in the NE United States (NY, NJ, CT, PA), Atlanta with Halperns, Tucson and Phoenix, Los Angeles, Las Vegas and a huge addition in Denver. Our new partnerships with Rastelli’s in NJ, Halperns’ in Atlanta, Out west in Vegas, Freedman / Sysco in Denver are bigger than mere industry/distribution wins. These four companies are huge players with tremendous reputations and successes in the industry - with their business the ripples from the 1855 Brand launch have become waves.”
We developed everything from logo design to New York bus signage to website design to retail signage and brand packaging and everything in-between. Most importantly we designed the brand identity, the strategic visual and implemented it on hundreds of items.
The 1855 Brand Promise:
HISTORY. EPIC EATING EXPERIENCE. PERFECTION.
1855 Brand™ premium meats are a celebration of master butcher and company founder Gustavus F. Swift who, back in 1855, began hand selecting the world’s finest meats with an unmatched passion for excellence. The legacy of this visionary small town butcher began humbly with a $20 loan, courtesy of his father, to buy a neighbor’s prized heifer. Buoyed by his dream to deliver the freshest, safest, highest-quality meats to customers across the country, he invented and patented the first refrigerated rail car. It would become a cornerstone of the 150+ year heritage of groundbreaking G.F. Swift innovations in meat quality, safety and processing. 1855 Brand premium meats pay homage to our founder and his heritage with a premier level of quality that would make G.F. Swift proud. And while his legacy of industry firsts will never be rivaled, establishing your own legacy is what 1855 Brand premium meats are all about. After all, your legacy is the one that matters most.
EPIC EATING EXPERIENCE
G.F. Swift 1855 Brand™ premium meats are an epic eating experience. For those who truly know their beef and pork, this is nirvana. We start by selecting the finest cattle and hogs in the nation. Then each cut is hand selected for exquisite marbling, creating unmistakable flavor and incredible juiciness. Swift 1855 Brand premium beef and pork is then perfectly aged to ensure sublime tenderness. That’s important, because marbling and aging remain the keys to indulgent flavor and tenderness. And while our lofty quality standards set 1855 Brand premium meats apart, it is our unprecedented commitment to verifying such incomparable quality that puts our premium meats on another level. From animal selection and product quality to food safety and delivery of finished cuts, the 1855 Brand quality verification program is so exacting, even perfection gets a long look. It’s all part of delivering a consistently exceptional eating experience, every time.
All 1855 Brand™ beef is a statement maker. That’s because we start with the biggest selection of the very best cattle in the nation, bar none - at incredible availability. It becomes even more special as we hand select and hand trim each cut, using only the highest quality upper 2/3 USDA Choice beef. We then apply the industry’'D5s most demanding quality standards for marbling and aging at every turn, and execute tight trims for higher yields. To understand just how superior 1855 Brand beef is, all it takes is one heavenly, tender and juicy bite. It all happens in a limited number of select state-of-the-art plants located in the heart of America’s cattle country. From sourcing to food safety processes to tight trims, we maintain quality control over everything.
The 1855 Brand launch included logo design, stationary system, website design, brand packaging, direct mail, retail hanging posters, outdoor advertising, photography design and art direction, large and small case dividers, 3’ wide case header, cap and apron, back-of-house poster and educational material, flexographic shipping packaging and all elements of graphic design.
This logo design, brand identity and graphic design elements will appear in Kansas City KS, Greeley CO, St. Louis MO, Washington D.C., Denver, CO., Dallas, TX., St. Louis, MO., New York, NY., Los Angeles, CA., Oklahoma City OK, and more. Tracy Holdeman is Executive Creative Director of Insight Design Communications. You can see Tracy’s graphic design work and website design work at InsightDesign.com, LogoDesignWichita.com, LogoDesignWichita.Blogspot.com, LogoDesignDenver.Blogspot.com, LogoDesignDallas.Blogspot.com, and LogoDesignKansasCity.Blogspot.com. Tracy Holdeman is a professional logo designer and brand designer with extensive experience in creating logo designs for business.
1770 Promontory Circle
Greeley, CO 80634
For over a century, J.P. Weigand & Sons, Inc. might be the most viewed logo in Kansas. J.P. Weigand & Sons, Inc. has been instrumental in the growth and development of residential, commercial and industrial real estate in the city of Wichita, the Wichita, KS. area, the Kansas City area and parts all over the State.
We decided immediately that the process for changing such a historically influential and important brand logo and brand identity should be a deliberate one. J.P. Weigand & Sons, Inc., with over a hundred years of equity in the name and several decades of equity in their brand logo would be best served to avoid any drastic change. But, their logo, designed in the 70's, was poorly thought out and caused readability and usage problems that at minimum needed to be fixed.
Before, the J.P. Weigand & Sons, Inc. logo used a clunky type for the word 'Weigand' which had little negative space around and inside the letterforms. For example the "A" became a solid blob, and the letters bled together which made it difficult to read at a distance. We opened up the letterforms in the word 'Weigand' making it much easier to read at a distance. Also, the basic oval shape was divided by a white strip that made it impossible to use against a background color. Weigand was stuck using a white background with the their logo which made their signs disappear in the marketplace. To correct this we enclosed the oval shape so the brand logo could be used with background colors. This was a simple, but important fix because it allowed for designs that use color more dramatically to differentiate Weigand’s marketing material and realtor signs from a marketplace filled with predominately white signs.
We also made adjustments to color and added a piece of history. We changed the bright blue to a deeper more substantial, blue befitting the regions real estate leader for over 100 years. We added the historical signature of founder J.P. Weigand, created by hand form vintage letter forms, to elevate the illustrious history of the J.P. Weigand & Sons brand.
All in all, the Weigand brand is now positioned more appropriately in the marketplace. It has a sense of history and emphasizes a reputation of excellence, and quality, which is a perfect fit with their brand promise.
The logo design, tagline and brand identity are used on corporate signage, website design, facebook, realtor signs, direct mail, brochures and collateral material, advertising, on-line marketing and more.
Tracy Holdeman is Executive Creative Director of Whisper and Insight Design Communications. You can see Tracy’s logo design, graphic design, brand design and website design work at InsightDesign.com.
Freddy's Frozen Custard and Steakburgers started as one store in Wichita, KS and is now more than 60 restaurants in 11 states that include; Arizona, Arkansas, California, Colorado, Iowa, Kansas, Missouri, Nebraska, Nevada, Oklahoma, and Texas. Freddy's identity is retro and historical using black and white photography and Freddy. Freddy is the founder and owner, a World War II veteran and all around good guy. Freddy's is great food without a long or cooked before you order it. From sandwiches to sundaes, Freddy's makes food fresh after you ask for it because that's the kind of quality that makes Freddy's different. The website design reflects the Freddy's brand promise and brand positioning and works seamlessly with the whole of Freddy's brand.
Website design Wichita, KS
CMS and HTML website design
Restaurant website design
Craig Sharp Homes a home builder in the Wichita, KS area. Craig Sharp Homes is known for beautifully crafted and artistically design home. The main menu is down the left side while another menu across the top explain what makes Craig Sharp Homes different.
The website design and build for Craig Sharp Homes was part of a total brand re-design. For Craig Sharp Homes we developed a brand promise, brand positioning, logo design, tag-line, business card, letterhead, and envelop design, sign design and website design. His tag-line, Building a vision of home", lush textures and precise lines fulfill an image of unique craftsmanship and artistry of design. As part of the website design we developed the content including SEO copy writing. We also designed and built the Craig Sharp Homes website with search engine optimization (SEO) for excellent Google rankings. craigsharphomes.com ranks number two out of 973,000 results on Google keyword search "home builder wichita area".
Tracy Holdeman is Executive Creative Director of Whisper and Insight Design Communications. You can also see Tracy’s logo design, graphic design, brand design and website design work at InsightDesign.com
Website design Wichita area
PHP website design
Home builder and realtor logo design
JunkPro is a professional junk removal business that we completely re-branded from logo to website design. The website design allows JunkPro to change and update easily with a content management system (CMS). Our client even can adjust his complex online consumer scheduling from his phone. We also designed and built the JunkPro website with search engine optimization (SEO) for excellent Google rankings. 1-800-JunkPro.com ranks number one on Google keyword search " junk removal wichita" and number one on Google local listings keyword search " junk removal wichita". The website design is quick to navigate, easy to understand and engages the consumer immediately with key information and a simple call to action. So now that our client is number one on Google the website design also moves customers to act.
Logo Design Wichita, the website of Tracy Holdeman and his team. Also see insightdesign.com for more of Tracy Holdeman's work. For websites exceptionally branded, geared for search engine optimization (SEO) success and beautifully designed websites call or e-mail us. We specialize in website design, graphic design and logo design.
Website design Wichita
Content Management System website design
Trash removal website design
The Hereford House Restaurant boast the Peoples' Choice award "BEST STEAKHOUSE IN THE MIDWEST". The website design allows customers to "book a table on-line" and with one click arrive at the appropriate dinner, lunch, brunch or bar menu as part of the content management system (CMS). The website design is also integrated into a constant contact system to promote special occasions like Mother's Day, Thanksgiving, Christmas and even Sunday Brunch. As part of the website design we developed the content including SEO copy writing and photography & photography art direction. The website design is also connected and integrated with Facebook. We also designed and built the Hereford House website with search engine optimization (SEO) for excellent Google rankings. HerefordHouse-Wichita.com ranks number one on Google keyword search " steakhouse andover KS" and number one on Google local listings keyword search "steakhouse andover KS". We also included an easy to populate blog and client "how-to-education" so Hereford House can ad content regularly. The website design is quick to navigate, easy to understand and engages the consumer immediately with great photography and a toggle ad at the top as a call to action. With powerful search engine optimization (SEO) consumers find Hereford House on-line but also are engaged once they get to the website.
Logo Design Wichita, the website of Tracy Holdeman and his team. For exceptional website design, graphic design and logo design please call us. Also see insightdesign.com for more of Tracy Holdeman's work.
Website design Wichita area
HTML website design
Restaurant website design
We developed Vornado's Brand Promise, a new strategic brand identity and retail packaging identity that changed Vornado's future. The solution came in radical simplicity and a revolutionary anti-branding information architecture. We even re-named all of Vornado's products the same name for each product category and developed a new universal tagline for each product category. Crazy simple. Insanely simple. All the air circulator products are now called 'Whole Room Air Circulator" which is the brands "unique relevant benefit". This also allowed us to position Vornado and the original--leaving the competition to imitator status. Plus, we made the package design communication ultra clear by fully explaining what an air circulator is and what it means relative to a fan with the tagline, The tagline reads, "The fan that circulates all the air." Now Vornado's brand and brand packaging is differentiated from competitors and clearly positions Vornado as the definitive category leader and innovator. It's so simple and so clear it dominates the retail shelf. Until this new brand packaging Vornado failed for years to gain space on Target's lucrative retail shelves.
With this new packaging, they not only got on the shelves but, according to Mark Zarich Director of Sales at Vornado the buyer actually said, "The packaging was the best in category." The brand packaging is selling so well Vornado has doubled their SKU's.
The package is built as a sequential graphic design structure with each panel leading to the other building one concept on the previous. The graphic blue strip on the front right edge with the cut out arrow encourages turning the package to the blue panel which explains how Vornado circulates all the air. The graphic green strip with the cut out arrow on the blue panel encourages turning the package to the green panel which explains how whole room air circulation saves energy and money and makes a room more comfortable. The graphic black strip with the cut out arrow on the green panel encourages turning the package to the black panel which list benefits. The front panel states and explains Vornado's "unique relevant benefit" while all the other panels support that assertion. It was all developed out of the 'Brand Promise" and that's what we mean when we say strategic graphic design. What we developed with and for Vornado was, "Intelligent. Superior engineering. Innovation". From this we created the new brand packaging identity which Target said was the best packaging in the category and it got Vornado on Target shelves for the first time in their long history. Relatively the same products just different brand strategy and packaging. We didn't just say they were "Intelligent. Superior engineering. Innovation" but we designed an intelligent and innovative package and branding that showed superior engineering. The contextual approach, brand strategy, logo and graphic design embody the brand promise.
Insight Design Communications is a breakthrough brand design studio with extensive experience in brand packaging. Client: Vornado. Work: Logo Design, Brand Promise, Brand Strategy and Architecture, Brand Guide or Corporate Identity Brand Manual, Brand Packaging for all categories; Wholeroom Air Circulator, Wholeroom Heaters, Wholeroom Humidifiers, Wholeroom Personal Air Circulators or Fans and Wholeroom Air Purifiers. Brand Product Brochure and Brand Story Brochure and Vornado Trade Show Graphic Design.
This logo design and brand identity will be visible throughout the United States and in cities like Kansas City, Kansas, Wichita, Kansas, Dallas, Texas, Oklahoma City, Oklahoma, Denver, Colorado, New York, New York, Los Angeles, California, and Europe and Asia.
We didn't just say they were "Intelligent. Superior engineering. Innovation" but we designed an intelligent and innovative package that showed superior engineering. We even re-named the products and came up with the new tagline. All the products are called 'Whole Room Air Circulator" which is their "unique relevant benefit". But what does that mean to the average consumer? The tagline "The fan that circulates all the air." explains it in one line. The package is designed sequentially, each panel leading to the other. The graphic blue strip on the front right edge with the cut out arrow encourages turning the package to the blue panel which explains how Vornado circulates all the air. The graphic green strip with the cut out arrow on the blue panel encourages turning the package to the green panel which explains how whole room air circulation saves energy and money and makes a room more comfortable. The graphic black strip with the cut out arrow on the green panel encourages turning the package to the black panel which list benefits. The front panel states and explains Vornado's "unique relevant benefit" while all the other panels support that assertion. It was all developed out of the 'Brand Promise".
Larkspur Website Design as Part of Rebranding.
The rebranding of Wichita's historic Larkspur restaurant included changing an old "cowboy" bar and grill graphic design look to a fresh, unique and surprisingly new website. The Larkspur website design is designed to instantly communicate Larkspur's brand promise with a large visual menu that illuminates Larkspur's four engagement benefits; atmosphere, great wines, delicious cuisine and a better banquet and catering experience all are part of a text and photo menu. The website design is built around those four differentiators and the four differentiators are displayed on the website design as photos to give them maximum emphisis. They are also built into the functionality and content of the Larkspur brand website architecture. A secondary menu makes available all the usual information consumers expected. The Larkspur website design uses line, texture, iconography, photography, space, shape, color, words, interaction and movement to take the consumer through an ideal brand experience.
Website design with great SEO results.
The Search Engine Optimization (SEO) is excellent as the Larkspur website design, it ranks #2 for keyword Google search under "Restaurant Wichita" from 8,520,000 search results. The Larkspur website design also ranks #2 on local business results for "Restaurant Wichita."
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What makes Larkspur different?
The rebranding of one of Wichita's historic restaurants meant changing an old "cowboy" bar and grill graphic design look to a fresh, unique and surprisingly new logo, website and brand identity. The logo is now a retro-modern stylized larkspur flower stuck by a fork. The "Bohemian" style illustration gives a simple logo image character and depth. The brand logo is anchored with historical, yet contemporary typography to fit Larkspur's bistro and bar cuisine, atmosphere and attitude. The full breadth of the brands typography is modern and historical with revamped old foundry fonts used in combinations reminiscent of the Old Town era and area that the Larkspur restaurant stands within. The logo design and brand colors are both retro and modern with a traditional brown combined with a new age cyan blue. It's bright and fresh.
The brand website is designed to instantly communicate Larkspur's brand promise with a large visual menu that illuminates Larkspur's four engagement benefits; atmosphere, great wines, delicious cuisine and a better banquet and catering experience. The website design is built around those four differentiators. They are built into the functionality and content of the Larkspur brand website architecture. A secondary menu makes available all the usual information consumers expect. The Larkspur website design uses iconography, photography, space, shape, size, color, words, interaction and movement to take the consumer through an ideal brand experience.
In creating this distinctively different logo, brand and website design look, feel and architecture fundamental differentiators were exploited. Larkspur's values and consumer touch point to experiences were defined into the brand design.Four different fonts and unique simple colors were orchestrated, combined and modified to make this new Wichita logo design distinctively different.
Insight Design Communications is a logo and brand design graphic design firm with an exceptional record of success. Client: Vornado. Work: Logo Design, Brand Promise, Brand Strategy and Architecture, Brand Guide or Corporate Identity Manual, Branded website and Facebook page, and other graphic design elements like; Menus, Uniforms, Stationery, Signage, Business Cards, Gift Cards and Advertising.